Is Ghost better than WordPress for blogging?

Ghost has the recipe to become a blogging favourite.

Ghost vs WordPress
Ghost CMS

Ghost is a headless Node.js blogging platform that has been hailed as the best alternative to WordPress for bloggers.

Is Ghost better than WordPress for blogging?

A topic that is most talked about amongst WordPress users is speed. Unlike WordPress, Ghost is a decoupled web application that has been built on modern technology which makes it much faster than WordPress, up to 1,900% faster according to the Ghost team.

I manage several blogs that I have moved over to Ghost from WordPress (including Guide Folks) and worrying about performance and speed has become a thing of the past - no cap.

Ghost does not use plugins, which in most cases are the primary cause of speed issues with WordPress websites. Instead, Ghost offers third-party integrations which allow your publication to connect to some well-established apps and tools like Slack, Mailchimp, Typeform and Discourse that can help streamline your publishing workflow, collect analytics, synchronise data and automate common tasks.

With Ghost, you also get a beautiful writing experience, it has a minimalistic, distraction-free editor that prevents any interruptions to the flow of writing. Similar to that of Medium.com.

For me, the best that Ghost offers is the all-in-one membership and newsletter feature, this is what attracted me. There is no need for third-party plugins to sell memberships, no need to use Mailchimp or any other platform to send out newsletters to your members, you can sell tiered premium content and the profit you make is 100% yours.

Where does Ghost fail?

Features

Updated August 2022.

Comments

A few months ago I had ranted about how the biggest letdown with Ghost was the fact that it did not have its own native commenting system. That all changed in August 2022 when the Ghost team finally rolled out their own commenting system.

Emails

Custom emails are none existent. There are no retention or automation emails and there is no way to customise the registration and welcome emails. I am sure this is bound to change but for now, you are stuck with generic welcome emails.

Media Management

There is no way to manage media assets, and you have to upload new media to every article you post, there is no way of using previous uploads as you can do with WordPress.

Installation

Installation can be a real pain and can be very difficult if you are not technically savvy and unless you are a developer or have a developer to hand, self-hosting Ghost is not something I would recommend.

Ghost also lacks adoption which is why you will find it very difficult to find mainstream web hosts offering Ghost hosting.

There are hosted options available, the main being Ghost's own Ghost Pro service which offers everything you need to run your publication, including hosting, support, updates, newsletter emails and access to free Ghost themes. You also have cheaper, alternative Ghost web hosts if you find that Ghost Pro is too expensive.

Themes

The choice of Ghost themes (presently) is very limited, so if you are looking for something unique design-wise you will most likely have to hire a designer/developer if nothing that is available appeals to you.

So, is Ghost better than WordPress for bloggers?

Absolutely.

Ghost was built and designed just for blogging and nothing else. The overall experience for me beats that of WordPress - hands down. It’s beautifully designed, it’s clean, it’s fast, and it’s the future.

Give Ghost a try and judge for yourself. They have a free 14-day trial.

Read more:

Ghost CMS review