No one quite does it like eToro↗︎, the world’s largest social investment platform. It stands out for its transparency, you can see what others are investing in, their positions, performance history, discussions and news.
Beyond that, eToro lets you invest across a wide range of markets, including stocks, crypto, currencies, ETFs and CFDs.
If you want something less social or are searching for an eToro alternative with lower fees or different features, there are plenty of options to suit every investor.
This list was contributed to the website courtesy of Indie Investor.
eToro Alternatives
Here are some of the best eToro alternatives, each offering something unique. All provide mobile apps and browser access, and are fully regulated to keep your money secure.
Trading 212
Best for: Stock & Shares ISA / Fractional Shares – Visit Website
Founded in 2004, Trading 212 is an online platform offering stock, ETF and leveraged CFD trading. It was one of the first in the UK to introduce fractional shares and commission-free trading, making it popular with both beginners and experienced investors.
Trading 212 offers three account types: Invest, CFDs and ISA. The ISA option is particularly attractive as it lets you invest without paying tax on profits up to the annual allowance. Plus, stock investing is commission-free.
Freetrade
Best for: SIPP / Fractional Shares – Visit Website
Launched in 2016, Freetrade offers commission-free trading on UK and international shares. It provides three account types: General Investment Account, ISA, and Pension. The General Account is free, while ISA and Pension accounts require a monthly fee for extra perks. Freetrade operates a freemium model, offering basic services for free with optional paid upgrades.
Robinhood
Best for: US Stocks / Options Trading – Visit Website
Launched in 2013, Robinhood is a US-based investment platform now available in the UK and Europe. It’s known for commission-free trading on stocks, ETFs, options, and cryptocurrencies. The platform offers a simple, user-friendly app designed to attract new investors. Robinhood provides a free standard account alongside a premium subscription called Robinhood Gold, which includes features like margin trading, research reports, and extended trading hours. Its freemium model lets users trade for free with optional paid upgrades.
InvestEngine
Best for: ETFs – Visit Website
InvestEngine is a UK-based platform offering commission-free DIY investing in managed ETF portfolios. It aims to help users build long-term wealth and supports seven account types, including ISAs and business accounts, to suit different investment goals.
Bestinvest
Best for: ETFs / ISA / SIPP – Visit Website
Bestinvest is a long-standing UK investment platform, offering ISAs, SIPPs, and access to over 1,000 funds, shares, ETFs, and investment trusts. It launched its DIY service in 2011, giving investors flexible, low-cost options to build diversified portfolios.
Revolut
Best for: Crypto / Commodities – Visit Website
Revolut offers app-based investing alongside its banking features, letting users buy stocks, ETFs, and crypto in one place. With commission-free stock trades up to a monthly limit, plus access to fractional shares and cryptocurrencies, it’s designed for convenience and simplicity within a single app.
If you’re after more advanced options, especially for experienced investors, take a look at our guide to the best investing platforms. These offer a wider range of tools, account types and research options.
When it comes to eToro alternatives, each platform offers something a little different. Some focus on fractional shares, others give you tax-efficient ISAs, and some let you build custom portfolios with investment pies. Features that eToro still doesn’t offer directly.
Frequently Asked Questions
Still have questions about eToro? Here are some quick answers to the most common ones.
Is eToro safe to use?
Yes, eToro is fully regulated in the UK and Europe with client funds kept in segregated accounts. Like all investing, your capital is at risk.
What are the downsides of eToro compared to others?
eToro has higher fees, higher minimum investment amounts, and no direct ISA option. While it offers social features and themed portfolios, you can’t start investing with £1 like you can on platforms such as Trading 212 or Freetrade.
Image was generated using Google’s Nano Banana.
